Germany, 2017 Expertise: - Market Research - Market Segmentation - Marketing Strategy - Positioning - Marketing Plan
Background & Challenge: Spreadshirt is a global leaders in merchandising. In 2017 they were in the process of rebranding to Spreadshop. The product allows anyone to open an online merchandising e-shop completely free of charge. The company needed a comprehensive 1-3 years marketing plan that could give them a holistic vision and cover all channels.
Solution: Baslin's navigated the waters of the customer acquisition and retention. We provided a clear plan of action with a fresh approach. Segmented the audience into 3 parts: creators, musicians, and gaming influencers. Delivered a comprehensive strategy covering all from acquisition to activation to retention to referral — full marketing funnel.