Case Study

Zukaz Augmented Reality Advertising App Launch Strategy

Apps
Australia, 2018

Expertise:
- Market Analysis 
- Market Research 
- Competition Analysis 
- App Launch Strategy

Background & Challenge:
Zukaz is a free-to-play, location-based augmented reality application, which allows merchants to market directly to consumers through real cash vouchers. These vouchers can be redeemed in-store or traded on the Zukaz trading exchange. They were looking for a startup launch strategy with better marketing planning.

Key problems:
- Not enough vouchers on the platform. They needed to make sure Zukaz has a good balance of merchants and consumers using the app so users don't get 'bored' and there are no vouchers on the map.
- Not enough knowledge of the product.
- Needed to market on different platforms to gain traction.

Solution:
We analyzed the competition that was coming from the advertising industry giants like Facebook and Google. Analyzed augmented reality advertising services demand. Delivered a digital launch strategy with a pricing model (UPD, 2020).

Results:
Just by word-of-mouth and organic growth, the beta version of the Zukaz app had a rapid increase of downloads, from 70 to 550 in only 4 days in Albury, Australia.
- Successful rollout with 65 merchants and 555 consumers in the early stage. 
- A complete company rebrand. 
- Minimum viable product released and tested; active in Albury, New South Wales. 
- Major initiatives planned to further accelerate growth.

Client:
Matthew Endresz - Zukaz Founder

zukaz@zukaz.com
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