United States and Israel, 2023
Expertise:
- Market Analysis
- Competition Analysis
- GTM Recommendations
Background & Challenge:
Fiverr Business needed to understand the current market better as they planned to improve the strategy for acquiring new users and improving existing product offerings.
Key goals:
Solution:
Baslin's gathered in-depth data for a complete analysis of the platforms, including their services/products, client considerations (fees), key market factors, cost considerations, trends, implications, future RFP development suggestions, current GTM strategies, and industry articles.
Client:
Eliana Gross — Fiverr B2B Product Marketing Manager
Expertise:
- Market Analysis
- Competition Analysis
- GTM Recommendations
Background & Challenge:
Fiverr Business needed to understand the current market better as they planned to improve the strategy for acquiring new users and improving existing product offerings.
Key goals:
- Redefine current value proposition and key benefits
- Improve messaging
- Create a personalized landing experience
- Improve customer navigation within the platform
- Learn about current market gaps and arising opportunities in GTM strategy
Solution:
Baslin's gathered in-depth data for a complete analysis of the platforms, including their services/products, client considerations (fees), key market factors, cost considerations, trends, implications, future RFP development suggestions, current GTM strategies, and industry articles.
Client:
Eliana Gross — Fiverr B2B Product Marketing Manager
