Case Study

Fiverr Business Marketing Consultation for Rebranding

United States and Israel, 2023


- Market Analysis
- Competition Analysis
- GTM Recommendations

Background & Challenge:
Fiverr Business needed to understand the current market better as they planned to improve the strategy for acquiring new users and improving existing product offerings.

Key goals:
  • Redefine current value proposition and key benefits
  • Improve messaging
  • Create a personalized landing experience
  • Improve customer navigation within the platform
  • Learn about current market gaps and arising opportunities in GTM strategy

Baslin's gathered in-depth data for a complete analysis of the platforms, including their services/products, client considerations (fees), key market factors, cost considerations, trends, implications, future RFP development suggestions, current GTM strategies, and industry articles.

Eliana Gross — Fiverr B2B Product Marketing Manager
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