Background & Challenge: Zukaz is a free-to-play, location-based augmented reality application, which allows merchants to market directly to consumers through real cash vouchers. These vouchers can be redeemed in-store or traded on the Zukaz trading exchange. They were looking for a startup launch strategy with better marketing planning.
Key problems: - Not enough vouchers on the platform. They needed to make sure Zukaz has a good balance of merchants and consumers using the app so users don't get 'bored' and there are no vouchers on the map. - Not enough knowledge of the product. - Needed to market on different platforms to gain traction.
Solution: We analyzed the competition that was coming from the advertising industry giants like Facebook and Google. Analyzed augmented reality advertising services demand. Delivered a digital launch strategy with a pricing model (UPD, 2020).
Results: Just by word-of-mouth and organic growth, the beta version of the Zukaz app had a rapid increase of downloads, from 70 to 550 in only 4 days in Albury, Australia. - Successful rollout with 65 merchants and 555 consumers in the early stage. - A complete company rebrand. - Minimum viable product released and tested; active in Albury, New South Wales. - Major initiatives planned to further accelerate growth.