Case Study

Barber Smart Software Marketing Plan

Software and SaaS
UK, 2019

- Local Market Research
- Digital Marketing Plan

Background & Challenge:
Barber Smart is an all-in-one barbershop management tool. The startup approached Baslin's to get a consultation on how to launch the product and what would be the steps to acquire a certain user base in the UK.

Key problems:
- No marketing background.
- No understanding of market needs.

We performed the market research and found out that barbershops are looking for a tool that could centralize customer information and streamline appointments. Based on the research data we create the digital plan with the focus on the empowering content strategy to get more leads for this SaaS product.
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