Background & Challenge: Fiverr Business needed to understand the current market better as they planned to improve the strategy for acquiring new users and improving existing product offerings.
Key goals:
Redefine current value proposition and key benefits
Improve messaging
Create a personalized landing experience
Improve customer navigation within the platform
Learn about current market gaps and arising opportunities in GTM strategy
Solution: Baslin's gathered in-depth data for a complete analysis of the platforms, including their services/products, client considerations (fees), key market factors, cost considerations, trends, implications, future RFP development suggestions, current GTM strategies, and industry articles.